In
the spring of 1991 a lady named Pepita came to Cabo San Lucas
with her husband Ron. They liked it so much that they went back
to California, quit their jobs, sold the house and moved to Cabo.
While trying to decide how to make a living, Pepita
realized there was nowhere in town to buy lingerie. She said,
Panties? I can sell panties! So the idea for Magic of the Moon
was born. Pepita and Ron then proceeded to find and remodel a
location, procure all the licenses needed to do business in Mexico
and opened Magic of the Moon for the first time in November of
1991. Because the location, at the time, was a little out of the
way and being new, the first year was not that busy.
Pepita
seems to be a woman of boundless energy so while business was
slow she started sewing beads onto bustiers, they were an immediate
hit. She then found that some people wanted the bustiers to be
more casual so she searched out a seamstress and started covering
them with wild fabrics. While these also became very popular,
the customers wanted more. So Pepita found a supplier of skirts
and slacks. Now everyone could have a complete outfit. Sales increased
and so did Pepita’s energy.
In
January of 1995 she realized she needed more room, so she rented
the store next door. She removed the wall, between the two stores
and moved the doors to the front. A display window was also added.
As
Pepita learned more about her customers, she found they wanted
high quality merchandise and clothing that was different from
the department stores in the U.S. She searched the West Coast
markets but didn’t find anything very unusual. She then tried
going to the designers to find something that really "popped"
but found they were overpriced and not all that different.
After
months of frustration she decided to try her hand at designing
her own styles and realized she is very good at coming up with
styles that look great on women of all shapes and sizes. People
really like her ideas.
Pepita first designed a blouse she called the Cha Cha and
a flowing skirt to match. These were so well received she decided
to attempt designing dresses and has never looked back.
Now
most of the clothes you find at Magic of the Moon are Pepita’s
designs. You will find an amazing array of blouses, skirts, pants,
dresses and pareos. There are now even designs for the youngest
of young ladies.
1998
has been another big year with lots of changes. In May she expanded
the store once again to allow for all the new designs and fabulous
fabrics. Magic of the Moon is now the largest clothing store in
Cabo San Lucas.
Then
in June she decided working with a sewing contractor didn’t
give her enough control over quality and price so she
rented another building, bought a bunch of sewing machines and
opened her own factory.
One of the reasons Pepita’s styles sell so
well is because she has designs for everyone, from extra small
to 4X. She also accepts custom orders from a stock of over 600
beautiful fabrics, which can be ready in just three days.
She also does alterations on Magic Designs at very reasonable
prices. Where can you find that this side of Hong Kong?
So
when you get to Cabo, stop in at Magic of the Moon first and talk
with Pepita or her wonderful store manager, Geraldine and place
your orders.
Ninty
nine percent of the clothes you will find in Magic of the Moon
are Pepita’s designs so there is plenty from which to choose.
She buys and imports only the finest quality designer fabrics
and is very proud of her slogan,
